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West, Philip T. – 1985
The first quarter of this textbook on public relations in the public school setting reviews the topic and informs educators about the potential public relations problems and opportunities that could face them in the foreseeable future. An introduction and four chapters cover (1) the history of public relations; (2) the elements of public…
Descriptors: Community Role, Elementary Secondary Education, Politics of Education, Program Implementation
DeFeo, Carol Jean – 1996
Based on the idea that to be successful, a student organization must have a sound public relations and publicity program, this handbook considers techniques of internal communication that establish good public relations with various special groups: the student body, the administration, the faculty, and the staff. The handbook states that…
Descriptors: Audience Awareness, Journalism, Nonprint Media, Planning
