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Sugar, Leslye Donner – Currents, 1986
Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)
Descriptors: Advertising, Captions, Commercial Art, Creativity
Wallace-Whitaker, Virginia – Human Services in the Rural Environment, 1987
Describes step-by-step procedure for creating a 20-minute public relations slide/tape show for a large community mental health and home health agency in rural Maine. Emphasizes importance of face-to-face contact, identifying and addressing the potential audience, creating a neighbor-to-neighbor atmosphere, and imaginatively using graphics to…
Descriptors: Advertising, Audiotape Recordings, Audiovisual Aids, Audiovisual Communications
