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Ault, Craig; Elias, John – 1983
This module contains a teacher's guide, student materials for a seminar on "advertising for the 80's" conducted for small business representatives, a 35mm slide presentation, and an audiocassette. The instructor guide contains an outline of the course, time plan, end-of-course critique, a script for the slide-tape presentation (with content on the…
Descriptors: Advertising, Audiovisual Aids, Classroom Techniques, Learning Modules
