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Direct linkHan, Wencui; Larson, Eric C. – Journal of Information Systems Education, 2022
This case uses data analytic techniques to expose students to the context of the initial coin offering marketplace. The exercise is well-suited as a group activity in an undergraduate or graduate business analytics course in which students have been taught analytic techniques such as word cloud, descriptive statistics, basic visualizations, and…
Descriptors: Information Systems, Information Science Education, Data Analysis, Business Administration Education
Larson, Eric C.; Vieregger, Carl – Journal of Information Systems Education, 2019
This teaching case highlights the complex and unique strategic issues facing social media platform companies, using Facebook as the primary, motivating example. The case centers on the breach of trust that occurred when Cambridge Analytica acquired user data from 87 million Facebook accounts and then attempted to sway the 2016 U.S. Presidential…
Descriptors: Social Media, Strategic Planning, Trust (Psychology), Users (Information)
