Identifies different types of statements that make up the structure of a lecture, including concepts, definitions, formulas, theories, models, and predictive statements. The selection of statements and their relationship to pedagogical processes is described, and the importance of knowledge of the abilities of the intended audience is discussed.…

This discussion of learning motivation focuses on the four basic concepts of the ARCs Motivation Model: getting learners' attention, showing relevance, building confidence, and generating satisfaction. Strategies for dealing with these concerns are suggested. The second article in this series will deal with the design process. (LRW)