Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Service-learning projects and traditional internships both prepare the student of technical communication for the workforce in many ways. What is lacking in the scholarship is a discussion of how to successfully link these two ideas. To help teachers implement courses that bridge the gap between service-learning projects and internships, I discuss…

This article presents a public speaking assignment that takes the study of rhetoric seriously. First, it shifts the approach from the common typology of informative, persuasive, and ceremonial speeches toward forensic, deliberative, and epideictic rhetoric. Second, this assignment takes rhetoric seriously by generating the understanding that all…