Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience.

Many instructors and textbooks encourage the use of debate and critical thinking in the classroom by creating artificial public space in which students then act out engagements. The tools gained from such activities do encourage better thinking and speaking, but they do not adequately prepare students for "real" situations when they must…

Imagine saving just one of the 23,000 species threatened with extinction. Students studying endangered species in a general life science course faced the decision of which species to save as a summative assignment in a unit on scientific explanation and argumentation. They used the claim, evidence, and reasoning (CER) framework in which students…

This article offers readers 13 "My Favorite Assignments" that were presented at the Association for Business Communication's 83rd annual conference held in Miami, Florida, in 2018. The teaching innovations offered include assignments that present quick, fun icebreaker exercises; visual communication and diversity; rhetoric; email; and…

Courses: Argumentation, Public Speaking, Political Communication. Objectives: After completing this unit activity, students should be able to (1) demonstrate comprehension of Burke's (1941) concept of terministic screens; (2) apply the concept of terministic screens to write a brief political autobiography of themselves that analyzes the history…

This article, the first of a two-part series, offers readers 13 teaching innovations debuted at the 2017 Association for Business Communication's annual conference in Dublin, Ireland. Assignment topics presented here include communication strategy and message-packaging skills, deep communication insights, and career and personal development.…

First-year students at many universities find themselves in new communities, with little understanding of how their new university, city, academic, or career communities function. Developing a student's sense of community can have long-term benefits. Using the theme of "Community" in the basic public speaking course provides students with…

This article, the first of a two-part series, catalogs teaching innovations presented at the 2013 Association for Business Communication (ABC) Annual Convention, New Orleans. They were presented during the My Favorite Assignment session. The 11 Favorite Assignments featured here offer the reader a variety of learning experiences including…

In this article, the author describes how she used a commonplace book assignment to help students expand their background knowledge and as a means to formulate mature, informed perspectives regarding issues of importance. In the assignment, the author wanted the students to: (1) investigate issues of the day; (2) develop multiple perspectives…

The Mathematics Education Debate is an assignment designed for and implemented in an undergraduate mathematics methods course for prospective secondary school mathematics teachers. For the assignment, students read and analyze current research and policy reports related to mathematics education, prepare and present their positions, offer…

Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…

To address concerns that college students do not develop adequate oral communication skills, guidelines are offered to faculty for designing oral presentation assignments within their courses, developing grading criteria, guiding students in their preparation for speaking, and addressing some of the unique challenges of this process, which include…

In the spirit of the Texas Hill Country Writing Project and in response to the requirements of the Texas Assessment of Basic Skills, this guide presents writing assignments reflecting a commitment to a unified writing program for kindergarten through grade twelve. The framework for the assignments is adopted from the discourse theory of James…

To make introducing logic to college students in speech and expository writing classes more interesting, letters to the editor can be used to teach logical fallacies. Letters to the editor are particularly useful because they give students a sense of the community they live in (issues, concerns, and the spectrum of opinion), they are easily…