Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience.

This article presents a curated collection of 10 teaching innovations debued at the Association for Business Communication's 87th annual meeting held in Tampa, Florida, USA, and online October 2022. This "My Favorite Assignment" 27th edition introduces readers to classroom-ready ideas to help students gain personal and professional…

E-journaling invites students to reflect upon and synthesize their experiences, readings, discussions, and presentations in a series of electronic entries, usually viewed only by the student and the instructor. E-journaling assignments have become easier to complete and grade in the last few years because they are now supported by learning…

Courses: Introduction to public speaking, advanced public speaking, hybrid/survey introduction to communication. Objectives: At the end of this activity, students will be able to (1) explain the elements of a speaking outline and discover these elements in real-world speech examples, (2) recreate outline formats effectively in their personal…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

In recent decades, nationalism has emerged from the distant purview of history to become the primary driver of some of the world's biggest news. Given the prominence of nationalist conflict, students in political science increasingly study the subject with modern references in mind. This article describes the design for a timely undergraduate…

Many instructors and textbooks encourage the use of debate and critical thinking in the classroom by creating artificial public space in which students then act out engagements. The tools gained from such activities do encourage better thinking and speaking, but they do not adequately prepare students for "real" situations when they must…

Courses: Argumentation, Public Speaking, Political Communication. Objectives: After completing this unit activity, students should be able to (1) demonstrate comprehension of Burke's (1941) concept of terministic screens; (2) apply the concept of terministic screens to write a brief political autobiography of themselves that analyzes the history…

This article, the first of a two-part series, offers readers 13 teaching innovations debuted at the 2017 Association for Business Communication's annual conference in Dublin, Ireland. Assignment topics presented here include communication strategy and message-packaging skills, deep communication insights, and career and personal development.…

First-year students at many universities find themselves in new communities, with little understanding of how their new university, city, academic, or career communities function. Developing a student's sense of community can have long-term benefits. Using the theme of "Community" in the basic public speaking course provides students with…

As a teacher of struggling and resistant readers in high school, I searched for instructional practices that provided relevance, motivation, and engagement for my students as well as presented opportunities to become more aware of their challenges and priorities outside of school. Technology needed to be a part of the project to allow students…

Invention deals with the content of a speech, arrangement involves placing the content in an order that is most strategic, style focuses on selecting linguistic devices, such as metaphor, to make the message more appealing, memory assists the speaker in delivering the message correctly, and delivery ideally enables great reception of the message.…

Fear of public speaking is the most common social fear experienced by the general population and can have far-reaching academic effects, including lower course grades and even an increased likelihood to drop out of college. The typical curricular approach to remediating public speaking fears in college students is to provide training in basic…

This article presents a public speaking assignment that takes the study of rhetoric seriously. First, it shifts the approach from the common typology of informative, persuasive, and ceremonial speeches toward forensic, deliberative, and epideictic rhetoric. Second, this assignment takes rhetoric seriously by generating the understanding that all…

Presents six impromptu speaking exercises suitable for developing a variety of speaking skills. (PD)