This article, the second of a two-part series, features 11 teaching innovations presented at the 2014 Association for Business Communication annual conference. These 11 assignments included leadership and other-focused communication--detecting communication style, adaptive communication, personality type, delivering feedback, problem solving, and…

Scientific writing is composed of a unique skill set and corresponding instructional strategies are critical to foster learning. In an age of technology, the blended instructional model provides the instrumental format for student mastery of the scientific writing competencies. In addition, the course management program affords opportunities for…

This article presents a public speaking assignment that takes the study of rhetoric seriously. First, it shifts the approach from the common typology of informative, persuasive, and ceremonial speeches toward forensic, deliberative, and epideictic rhetoric. Second, this assignment takes rhetoric seriously by generating the understanding that all…

A comprehensive approach for integrating technology into a TESOL teacher preparation program is described. Ten specific ways to assure constructivist technology use in teacher education are highlighted. These techniques have been synthesized into a compact model with three pillars: (a) electronic assessment system (e-portfolios for individual…

Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…

Describes writing assignments that other teachers may wish to present in their classes on women's issues. (CRH)

Applying reading and writing theory to cases in composition, this chapter troubleshoots assignments that produced disappointing results and illustrates how the model of the "ill-structured problem" can help writing instructors craft assignments that foster the cognitive and affective maturation essential to college-level literacy. (Contains 2…