To provide the current student generation with an innovative online learning method, podcasts with science fiction short stories are introduced to marketing education. Findings from neurology and psychology point to positive effects of storytelling for gaining knowledge and developing interpersonal skills. Science fiction stories challenge common…

NoSQL databases have been used in organizations for decades. Few database textbooks on the market, however, have suitable materials about NoSQL beyond general introductions for typical business students. In fact, users of the typical NoSQL systems on the software market need to have certain computer programming skills. This teaching tip introduces…

A significant activity in the business analytics process is enrichment, which deals with acquiring and combining data from external sources. While different strategies for enrichment are possible, it can be accomplished more efficiently through automation using Python scripts. Since business students may not be immersed in technology skills and…

In the era of artificial intelligence (AI), big data (BD), and digital transformation (DT), analytics students should gain the ability to solve business problems by integrating various methods. This teaching brief illustrates how two such methods--Bayesian analysis and Markov chains--can be combined to enhance student learning using the Analytics…

This case uses data analytic techniques to expose students to the context of the initial coin offering marketplace. The exercise is well-suited as a group activity in an undergraduate or graduate business analytics course in which students have been taught analytic techniques such as word cloud, descriptive statistics, basic visualizations, and…

Responding to the industry need for professionals to employ data-driven decision-making, educational institutions offer courses in business analytics (BA). Since BA professionals require a unique set of skills different from those found in specific business disciplines, a pedagogical framework to impart such knowledge and skills was developed. The…

This paper informs business instructors and educators about XBRL (Extensible Business Reporting Language) so that they can introduce it to their students and expand their students' understanding of how it relates to the accounting profession. Even though the financial community has entered a new age with this standardized reporting language, many…

Collaborations between business and academia provide valuable opportunities for students to connect classroom learning with practical work experience. To effectively reach a significant number of students, one approach is to meld a real-world business project and classroom assignment into a realistic business scenario that can be addressed by…

EXtensible Business Reporting Language (XBRL) is a non-proprietary, computer language that has many uses. Known primarily as the Extensible Markup Language (XML) for business reporting, XBRL allows entities to report their business information (i.e., financial statements, announcements, etc.) on the Internet and communicate with other entities'…

This case provides a real-world semester long project-oriented case study for students enrolled in an electronic commerce course that has a significant development component. The case provides the technical framework in the form of functional requirements for students to design and build a fully functional transaction processing e-commerce Web…

The annotated list of software for language learning and instruction includes items used by English-as-a-Second-Language (ESL) teachers and those marketed for ESL. Software titles are grouped by hardware (Macintosh and MS-DOS), and within those sections, by language skill or application, including these categories: those discontinued by the…