A significant activity in the business analytics process is enrichment, which deals with acquiring and combining data from external sources. While different strategies for enrichment are possible, it can be accomplished more efficiently through automation using Python scripts. Since business students may not be immersed in technology skills and…

In the era of artificial intelligence (AI), big data (BD), and digital transformation (DT), analytics students should gain the ability to solve business problems by integrating various methods. This teaching brief illustrates how two such methods--Bayesian analysis and Markov chains--can be combined to enhance student learning using the Analytics…

This case uses data analytic techniques to expose students to the context of the initial coin offering marketplace. The exercise is well-suited as a group activity in an undergraduate or graduate business analytics course in which students have been taught analytic techniques such as word cloud, descriptive statistics, basic visualizations, and…

Responding to the industry need for professionals to employ data-driven decision-making, educational institutions offer courses in business analytics (BA). Since BA professionals require a unique set of skills different from those found in specific business disciplines, a pedagogical framework to impart such knowledge and skills was developed. The…

This teaching case highlights the complex and unique strategic issues facing social media platform companies, using Facebook as the primary, motivating example. The case centers on the breach of trust that occurred when Cambridge Analytica acquired user data from 87 million Facebook accounts and then attempted to sway the 2016 U.S. Presidential…

Describes two QuickBASIC programs that provide students direct experience with interpreting correlation scatter-plots. Maintains that the programs can be used in classroom exercises to highlight factors that influence the size of a Pearson correlation coefficient. (CFR)

Describes a QuickBASIC program for demonstrating the differences between main effects and interactions in factorial designs. The program can be used in conjunction with a traditional lecture to improve student understanding and develop skills in recognizing main effects and interactions from graphic displays. (CFR)