Thomas Rickert warns of the dangers of "pedagogies that seek the disruption and politicization of hierarchies of power and privilege, especially in terms of race, class, and gender" because they can "nevertheless produce new forms of power and privilege that in turn produce new resistances, further alienate already cynical students,…

The mass media teach whether or not mediamakers intend to or realize it, and users learn from the media whether or not they try or are even aware of it. This means all of the media, including newspapers, magazines, movies, television, radio, and the new cyberspace media serve as informal yet omnipresent nonschool textbooks. This raises an…

This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that…