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Loewe, Drew M. – Composition Studies, 2018
Writing and Rhetoric 3326: Legal Writing is an introduction to legal analysis and writing. It is offered at St. Edward's University in Austin, Texas, a Holy Cross liberal arts university of approximately 4,300 students, mostly undergraduates. This course focuses on applied rhetoric, and is designed to give undergraduate students experience in…
Descriptors: Rhetoric, Undergraduate Students, Student Experience, Writing Strategies
Lemesianou, Christine A. – Communication Teacher, 2007
Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…
Descriptors: Advertising, Organizational Communication, Persuasive Discourse, Public Relations

Picciotto, Madeleine – College Teaching, 1997
Describes a writing assignment in which students are required to research, individually, an aspect of their college and present results as an alumni magazine article. A second, collaborative assignment brings the class together to write about a significant campus issue. Benefits include better knowledge of the college, its programs, and its…
Descriptors: Assignments, College Instruction, Higher Education, Institutional Characteristics