Services are intangible in nature. For a marketing educator, it is difficult to illustrate to students the means of creating favorable customer experiences through standard lectures or case studies in a services context, considering this intangibility property. This paper describes a simple role playing game that uses the Chinese puzzle 'Tangram'…

This article begins with a description of a role-play exercise for teaching the Fair Debt Collection Practices Act (FDCPA) to an introductory Legal and Ethical Environment of Business Law (Business Law) undergraduate class. It goes on to provide the context for consumer debt in the United States. Next, the problems of debt collection are…

Information and resources are provided for teachers in developing a unit to help students become smarter consumers and understand the purposes of merchandise packaging. (DF)

Designed as a guide for law professionals involved in school guest presentations, the materials in this handbook are also useful to elementary and secondary teachers interested in incorporating law-related education into the course content. Part 1 defines law-related education and offers suggestions for introducing law-related issues at different…

This student/teacher resource booklet provides information on conserving food dollars while providing nutritious meals. The guide shows how to set up a food budget and explains how scanning the weekly food ads, planning meals around the specials, and compiling a list accordingly can also help consumers get more for their food dollars. Numerous…

Activities for helping students learn to read and interpret labels on food packages are included. Worksheets guide students in examining labels and making sense of the information. (MNS)

Self-contained units of study on advertising will help secondary students to critically analyze the utility, completeness, and accuracy of various sources of product information. In the first of five units, students are asked to think about the many benefits consumers and producers derive from advertising. The second unit makes students aware that…

Problems based on shopping experiences are presented on two posters. Children practice estimation and computation with addition and subtraction. (MNS)

An itinerant teacher of multiply handicapped students with low vision shares learning activities in which students learn to use coins with the aid of a computer program and make a shopping list using advertising flyers. (DB)

This guide is designed for use with the "Consumer's Resource Handbook" published by the U.S. Office of Consumer Affairs. The handbook's overall purpose is to help build consumer literacy for the global marketplace of the 21st century. The handbook can familiarize students--both youth and adults--with sources of marketplace information/assistance…

Intended for teachers of secondary school students, five lessons on consumer credit are presented. In the first lesson students identify and evaluate sources of credit, compare some of the costs and benefits of credit, and learn to apply criteria used in evaluating applications for credit. In the second lesson, students learn about two basic types…

The theme article of this issue, "Spending Money Wisely," by Donald R. Wentworth, begins with an explanation of basic strategies which aid wise spending. The article goes on to provide an introduction to economic reasoning related to consumer purchases and focusing on the role of incentives, scarcity, and alternatives. Four teaching units follow…

The theme article of this issue provides a conceptual introduction for teachers to the local community as a market. The introduction discusses the scarcity role in forcing decisions, individuals as producers, specialization of human resources, payment of human resources, and how wages reflect market conditions. Four grade-level specific units…

Beginning with a theme article supplying teacher background material on the role of business in the community, this issue focuses on the profit motive, competition, and the use of resources. Four instructional units on this topic are included for young children. The pre-kindergarten unit, "Pancake Producers," has children observe workers cooking…

This issue focuses on an economic understanding of the 1984 Olympiad, held in Los Angeles, California. The theme article provides a conceptual introduction focused on the role of scarcity in the giving of awards, allocation mechanisms, competition, consumption versus investment, and private and external benefits of the Olympics. Four instructional…