The opportunities in social media management and digital marketing strategy continue to expand as the profession evolves. Social media has become central for communication around the globe, but social marketers struggle with strategy and planning skills. The client-based activity outlined in this study facilitates the development of skills related…

This paper introduces four local field studies designed and conducted by two Advanced Placement Human Geography (APHG) teachers. All of these activities were designed for ninth-graders taking APHG courses. Both teachers implement multiple instances of field study in different units of the APHG curriculum throughout the academic year (e.g., two…

Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications. Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social…

Few academic disciplines make as frequent use of experiential learning exercises as marketing and sales. This is particularly true in selling courses, where a sales role play often serves as a culminating exercise in which students are tasked with building rapport with a buyer, uncovering buyer needs, overcoming objections, and closing a sale.…

Popular game shows offer educators the opportunity to develop active-learning exercises that provide students with a real-world connection to analytical reasoning and methods. We describe a classroom assignment developed for quantitative business courses based on the Monty Hall Problem (MHP), a probability puzzle with ties to the long-running…

"Wild Learning" answers a call in the educational community for practical, easy-to-implement activities that bring core curriculum out of the classroom and into the outdoors. Outdoor learning has risen in popularity in recent years, and it has tremendous benefits. Being outside is healthier, helps children form a strong connection to the…

"Introducing Engineering to K-8 Students" will provide you with the tools you need to incorporate engineering design into your classroom. Rather than prescribing a specific curriculum to follow, this book will help you engage your students with hands-on, open-ended engineering design problems that can be easily integrated into your…

Information sharing is a critical aspect of effective team functioning. However, it can be challenging to discern whether the information communicated is fact, opinion, or someone's best guess (FOG) due to the varied understandings, assumptions, and interests team members bring to any collaboration. In this article, we introduce a role-play…

Courses: Research methods for undergraduates or graduates. Objectives: The aims of this activity are: (1) to clarify the basics of experimental design; (2) to illustrate the concept of levels of measurement; (3) to demonstrate in-person/hands-on data collection procedures; (4) to understand and practice the steps in null hypothesis testing; and…

Universal Design (UD) involves the creation of accessible, flexible products that are functional for a wide population of users. Our problem-based learning exercise challenges student teams to create products and services guided by the principles of UD. After teams generate their new product concept, a spokesperson from each team pitches it in…

In engineering, teachers can push even the youngest learners to think critically and create something that reflects the function of the real thing. When children create, they often make a representation of something--a crayon-drawn stick-figure family or a butterfly life cycle represented with pasta--that is based on appearance. Their questions…

Although many global MBA programs teach intercultural communication, what happens when the method for teaching that concept becomes mostly experiential? To answer that question, the authors took two very similar classes, both composed of working adults, a Business Communications course in Germany and a Managerial Communications course in the…

Fifty-one learning strategies were developed and validated in this study to make language learners more knowledgeable about unfamiliar environments. The study tested the effectiveness of the strategies in improving the creativity of students. 75 university students participated in the study and they were divided into three groups: (1) students who…

As the demand for opportunities to learn English grows throughout the world, parents and educators are looking for innovative ways to engage students in English-learning opportunities. Perhaps your school or municipality will seek to initiate an English Camp to be on trend with this growing need. Or perhaps, like many go-getter teachers, you wish…

Organizational change remains one of the challenging concepts for students in leadership and organizational behavior classes to internalize if they have not experienced it directly. This exercise serves as a means for simulating the change process through a firsthand experience of change at a personal level. The assignment involves students…