This handbook is intended as a resource for individuals involved in the development, operation, and expansion of school store laboratories. The first of three sections covers facility/laboratory planning. It includes detailed guidelines for establishing a new school store operation and remodeling or relocating an existing operation. Section II…

This book describes and analyzes program planning and development in the field of continuing education. The book contains seven chapters. Building on the phases of program development and the role of the program planner in chapter 1, the book draws attention in chapter 2 to some of the many challenges that are common when programs are planned. The…

Market research, important for professional renewal, is a critical part of continuing education program planning. It includes attention to learning needs and learner motivation to participate in continuing education. Informal market research makes use of internal sources, such as enrollment data, program evaluations, policy statements, and staff…

This model is designed to be used as a guide by all teachers and designers of adult vocational consumer and homemaking courses who usually function as program planners. Chapter 1 contains an operational definition, the rationale, and description of intended users. Chapter 2 presents the model description with an overview and discussion of the…

This handbook was prepared to give both teachers and students basic background information about the Distributive Education Clubs of America (DECA). Included are handouts, transparency masters, and suggested activities for implementing DECA on the local level. The first six sections of the guide cover the following: integrating DECA into marketing…

This manual was developed to help Peace Corps volunteers assist local craftspeople in developing nations in initiating and operating small businesses to produce and market their products. The manual is organized in eight chapters that cover the following topics: the crafts environment, common problems and solutions for a crafts business,…

This guide is intended to assist planners and administrators in designing Job Training Partnership Act (JTPA) youth programs. The following topics are covered in the individual chapters: serving youth under JTPA; program planning (planning and performance standards); program operations (participant activities and services under JTPA, establishment…

This document is a short guide to developing and marketing a customized job training course for business and industry. Aimed at administrators/teachers in colleges or universities, the plan covers three main topics: marketing, program design and operation, and on-campus presentations. The marketing section explains how to create a marketing…

This implementation guide is designed to be used by schools and school districts that wish to implement the "Career Pathways" program in their schools. The guide includes three sections. Section one provides an introduction to the "Career Pathways" system, including information on the program's philosophy and benefits. Section…

This planning and implementation guide is designed to assist marketing educators and others supportive of marketing education. It begins with definitions of vocabulary of related terminology and descriptions of the four models of internships presented in the guide: full-year, rotation-type format; 1-semester, rotation-type format; full-year format…

This program guide identifies primary considerations in the organization, operation, and evaluation of a marketing education program. An occupational description and program content are presented. A curriculum framework specifies the exact course title, course number, levels of instruction, major course content, laboratory activities, special…

This annotated bibliography is intended to provide instructors and trainers with a variety of materials that may be used to design or supplement a self-employment/small business management training program. The materials listed include lesson plans, handbooks, workbooks, textbooks, tests, test keys, instruction guides, videocassettes, pamphlets,…

This handbook contains a competency-based curriculum for teaching marketing education in Alaska. The handbook is organized in seven sections. Section 1 introduces the competency-based curriculum, while Section 2 provides the scope and sequence and hierarchy of marketing education competencies. Section 3, the core of the curriculum, includes the…

Written in competency-based format, this professional development package is targeted at Australian teachers of adult English language, literacy, and numeracy working in labor market programs. The approximately 26-hour-long course aims to increase knowledge of and skills in liaising and negotiating with the Commonwealth Employment Service, labor…

This curriculum guide is intended to provide a common core of competencies from which to design an effective secondary marketing education program. Introductory materials include a definition of marketing education, objectives, outline of instructional content, and questions and answers regarding the curriculum guide. These practical materials are…