Descriptor
| Business Communication | 1 |
| Communication Problems | 1 |
| Higher Education | 1 |
| Organizational Communication | 1 |
| Persuasive Discourse | 1 |
| Rhetorical Invention | 1 |
| Writing (Composition) | 1 |
| Writing Improvement | 1 |
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| Bulletin of the Association… | 1 |
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| Ceccio, Joseph F. | 1 |
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| Guides - Classroom - Teacher | 1 |
| Journal Articles | 1 |
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Peer reviewedCeccio, Joseph F. – Bulletin of the Association for Business Communication, 1986
Presents a "real life" business communication problem as a basis for class discussion. Suggests ways in which students can be encouraged to develop a persuasive solution. Refers to a checklist of various content possibilities for an effective sales letter. Includes figures and a copy of the actual announcement sent. (JD)
Descriptors: Business Communication, Communication Problems, Higher Education, Organizational Communication
