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Corono-Norco Unified School District, Corono, CA. – 1984
THE FOLLOWING IS THE FULL TEXT OF THIS DOCUMENT: Prior to the persuasion unit, students have spent several weeks in class utilizing library research techniques, public speaking skills, and their writing processes. The unit has been devised to give students practical experience using critical thinking and decision-making skills, persuasive…
Descriptors: Advertising, Communication Skills, Critical Thinking, Decision Making Skills
Download full textNorth Carolina State Dept. of Public Instruction, Raleigh. Div. of Vocational Education. – 1985
This teacher handbook provides recommended goals and objectives and suggested measures for competency-based courses in the vocational program area of marketing education. A background and overview section contains the philosophy and rationale, discusses thinking skills and programs for exceptional children, and provides notes that explain how to…
Descriptors: Advertising, Behavioral Objectives, Competency Based Education, Course Descriptions
Peer reviewed
Direct linkBrown, Pamela U. – Yearbook of the National Society for the Study of Education, 2005
This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that…
Descriptors: Television Viewing, Marketing, Decision Making, Corporations
