Discussed are a review of related literature, a review of other programs, a survey to determine the actual learning environment of the other programs, a review of student demographics, the group decision process (a Delphi exercise), and the evaluation of the program components. (CW)

Market research, important for professional renewal, is a critical part of continuing education program planning. It includes attention to learning needs and learner motivation to participate in continuing education. Informal market research makes use of internal sources, such as enrollment data, program evaluations, policy statements, and staff…