The opportunities in social media management and digital marketing strategy continue to expand as the profession evolves. Social media has become central for communication around the globe, but social marketers struggle with strategy and planning skills. The client-based activity outlined in this study facilitates the development of skills related…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Although physical educators may differ on teaching philosophy, individual style or specific drills chosen for instruction, each practitioner should strive to utilize evidence-based practices that have been tested in research whenever possible to facilitate student learning. One area that is important for practitioners to consider is that of motor…

Providing patient education for a group is an essential practice for all healthcare providers that has been recognized by the World Health Organization (WHO) and the Centers for Disease Control and Prevention (CDC), specifically in relation to patients with chronic diseases. This practice requires skills such as adapting communication to meet the…

Drawing on coursework associated with listening strategies in health communication, students will be guided through a process of reflection, contemplation and articulation as they map their health experience. As visual narrative, maps help to suspend preconceived notions and/or expectations about health; participants increase the capacity for a…

This article, the first of a two-part series, offers readers 13 teaching innovations debuted at the 2017 Association for Business Communication's annual conference in Dublin, Ireland. Assignment topics presented here include communication strategy and message-packaging skills, deep communication insights, and career and personal development.…

The idea of this book arose out of an awareness that students with language learning disabilities are completely ignored in the Egyptian school system and there are no special programs that cater to these students. They are placed in normal schools that are not prepared to deal with their unique difficulties. This book, therefore, is an attempt to…

Every teen can be a leader. That's because leadership is not just about taking the lead in big ways, but in everyday small things, too. The 21 sessions in this youth leadership curriculum guide teens to explore ethical decisionmaking, teambuilding, what it means to be a leader, how to work with others, risk taking, communication, creative…

A primary goal of substantive art education is to communicate visually--to decipher art for meaning and to construct meaning through images and objects. Strategies available to engage students are the interdisciplinary activities found in performance, visual and written forms of creative expression, and related disciplines such as ethnography,…

Successful transition to work is important for all young people and crucial for those with poor basic skills. Research suggests that speaking and listening skills--an aspect of basic skills often overlooked--are particularly important at work. The message from employers can hardly be clearer--good speaking and listening skills matter at work. How…

Millennials, those individuals born between 1980 and 2000, compose the largest cohort of college students in the United States. Stereotypical views of millennials characterize them as technologically sophisticated multitaskers, capable of significant contributions to tomorrow's organizations, yet deficient in communication skills. This article…

The developmental college student, distinguished by lower than average academic scores, may also experience the inhibiting fear of communication, speech anxiety. Students who are both developmental and communication apprehensive lack confidence in their personal academic abilities, and thus develop poor attitudes toward learning and low academic…