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Mackert, Michael; Lazard, Allison; Wyeth, Ben – Communication Teacher, 2015
Students in communication, and particularly in advertising, are encouraged to value creativity. However, even in programs that value creativity, it can be difficult to encourage creativity in the process of research that guides communication efforts. The project described in this paper--"Street Crossing"--is used in upper-division and…
Descriptors: Health Promotion, Advertising, Creativity, Units of Study