Peer reviewed
Direct linkERIC Number: EJ1282142
Record Type: Journal
Publication Date: 2021
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1740-4622
EISSN: N/A
Available Date: N/A
Auditing the "Me Inc.": Teaching Personal Branding on LinkedIn through an Experiential Learning Method
Communication Teacher, v35 n1 p37-42 2021
Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications. Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social media.
Descriptors: Marketing, Social Media, College Students, Experiential Learning, Learning Activities, Computer Mediated Communication
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: Higher Education; Postsecondary Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
