Another Edsel: The Collective Misperception of the Demand for the Certification of MA Sociologists.

Schutt, Russell K.; Costner, Herbert L.

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Peer reviewed

ERIC Number: EJ480271

Record Type: Journal

Publication Date: 1992

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0003-1232

EISSN: N/A

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Another Edsel: The Collective Misperception of the Demand for the Certification of MA Sociologists.

Schutt, Russell K.; Costner, Herbert L.

American Sociologist, v23 n3 p57-71 Fall 1992

Describes the failed effort to establish certification procedures for an Applied Social Research Specialist, a sociologist who would work in research-related positions. Compares the program to the Ford Motor Company's development of the Edsel. Discusses reasons why the application estimates were wrong. (CFR)

Descriptors: Educational History, Experiential Learning, Graduate Study, Higher Education, Licensing Examinations (Professions), Masters Degrees, Professional Associations, Professional Occupations, Professional Training, Social Scientists, Sociology

Publication Type: Reports - Descriptive; Journal Articles

Education Level: N/A

Audience: Teachers; Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A