The first campaign commercials were aired on television in 1952, and from their inception, children have played a critical role in the framing of political ads. Understanding these frames provides important insight into a powerful communication element that is used to influence opinions by connecting with deeply held beliefs about American principles and ideals. Historically, candidates for political offices have included children in their ads, but the trend recently has intensified. Young, innocent faces are now a standard image in political advertising. Observers of this trend have critiqued the manipulation of children to engage voters. This article presents a history of campaign advertisements using children. Noting that children are persuasive icons that can raise consciousness of issues and lead to collective action, the article presents a list of questions that can be discussed with students to explore how frames are used in communication. Among the questions for discussion are: What is the message of the ad? Why are children included in this commercial? Is the ad misleading? What are the broader values that are being conveyed through the framing of children in political campaigns? The article contains links to online resources that provide concrete visual examples and background information and analysis of the role of children in the framing of social issues. (Contains 12 notes.)