This teaching tip describes a novel simulation, the Business Information Systems Simulation, designed for teaching information systems concepts. Created with "Capsiminbox," the simulation places students in the role of a retail store manager who is assigned a leadership role in a strategically important pilot project to develop an app.…

"Local foods" are inherently geographical, rooted in space and place. Students can explore local foods from multiple geography angles. This introduction highlights some of these potential angles as applied to ice cream shops in New York State. Teachers are encouraged to adapt this lesson to fit their own needs and appropriate local food…

Services are intangible in nature. For a marketing educator, it is difficult to illustrate to students the means of creating favorable customer experiences through standard lectures or case studies in a services context, considering this intangibility property. This paper describes a simple role playing game that uses the Chinese puzzle 'Tangram'…

In this 22-question activity, high school students investigate the spatial distribution of marijuana stores in Colorado using an interactive web map containing stores, centers, highways, population, and other data at several scales. After completing this lesson, students will know and be able to: (1) Use interactive maps, layers, and tools in…

This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL…

Every time shoppers make a purchase at a store or browse a Web site, customer behavior is tracked, analyzed, and perhaps shared with other businesses. Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase…

This paper describes an experiential capstone strategy course and an interesting innovation by a team of students that helps spread experiential learning to many business courses. Students operate a retail café as a captive client for strategic consulting. Students sweep floors, serve espresso drinks, and set strategy. The café is a learning…

The increase in "big box" stores over the past decade has provided a great source of specimens for use in teaching diversity in biology.

Plaza del Valle is an open-air shopping center in the San Fernando Valley region of Los Angeles. The new marketing manager must review primary and secondary data to determine a target market, a product positioning strategy, and a promotion strategy for the retail shopping center with the ultimate goal of increasing revenue for the Plaza. She is…

Business educators have been challenged recently to provide increased experiential learning opportunities for students. Proponents of experienced-based learning subscribe to the view that such experiences engage students actively in the learning process, and because of the linkage between practice and theory, better prepare students for the…

Orland is a small agricultural town in Northern California. The community has been deluged with fundraisers and requests for money. The author knew there must be a way to self-fund. She took a closer look at what made some of their community artists successful, and she looked at what the public bought. Her challenge was to put together a project…

This teacher's guide presents material for a unit on introduction to fashion buying. Content focuses on information sources, retail store types, the responsibilities of a buyer, and the qualifications of a buyer. The guide contains 4 objectives, 4 group learning activities keyed to the objectives, 17 transparency masters with dialogue for each,…

This teacher's guide presents material for a unit on preparing for the retail fashion market. Content focuses on merchandise plans, computing open-to-buy, computing turnover, the components of a model stock plan, and criteria used when selecting a supplier. The guide contains 5 objectives, 6 group learning activities keyed to the objectives, 21…

This teacher's guide presents material for a unit on attending the retail fashion market. Content focuses on previewing merchandise for purchase, factors involved in a major market trip, common terms used when ordering merchandise, and pricing strategies. The guide contains 4 objectives, 6 group learning activities keyed to the objectives, 12…

This curriculum bulletin provides a curriculum for a one-year course in fashion merchandising, offered in the third year of the marketing education sequence. It is designed to give students majoring in marketing a survey of basic information about the field of fashion merchandising. Students are offered the opportunity to become familiar with a…