Descriptor
| Comparative Analysis | 1 |
| Higher Education | 1 |
| Meta Analysis | 1 |
| Persuasive Discourse | 1 |
| Public Speaking | 1 |
| Social Sciences | 1 |
| Textbook Evaluation | 1 |
| Textbook Research | 1 |
| Textbooks | 1 |
Source
| Communication Education | 1 |
Author
| Allen, Mike | 1 |
| Preiss, Raymond W. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedAllen, Mike; Preiss, Raymond W. – Communication Education, 1990
Uses the results of meta-analyses examining the effects of various message design strategies to evaluate public speaking and persuasion textbooks. Compares the conclusions of the meta-analyses to the conclusions and advice offered by textbooks that rely on social scientific studies. (MG)
Descriptors: Comparative Analysis, Higher Education, Meta Analysis, Persuasive Discourse
