On Making Charitable Appeals More Appealing.

Baggaley, Jon; Duck, Steven

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ERIC Number: EJ205182

Record Type: CIJE

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

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On Making Charitable Appeals More Appealing.

Baggaley, Jon; Duck, Steven

Journal of Educational Television and Other Media, v5 n1 p6-10 Spr 1979

Unintended effects of television production techniques are explored using behavioral as well as attitudinal means. Results extend previous investigations into visual presentation techniques by indicating their summative effects. (CMV)

Descriptors: Attitude Change, Motivation Techniques, Persuasive Discourse, Production Techniques, Statistical Analysis, Television Research

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A