This chapter discusses current methods of formative evaluation and suggests that these methods themselves need to be subjected to more critical research and evaluation in order to provide them with a more scientific base. Topics addressed include problems and methods associated with data gathering, evaluation designs, number of subjects available,…

This chapter addresses the problems encountered in the formative evaluation of instructional development projects and the instructional development process. Three types of formative evaluation--component, convergent, and contextual--are distinguished, and the consequences of using the wrong type of evaluation in a particular situation or project…

Ways to improve the validity of assessment of college students are discussed. Validity problems often have occurred because the purpose of assessment was not clear. Traditionally, college students have been tested for admission and placement. However, the results of these tests have been used for other purposes, such as comparing institutions.…