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Direct linkBennett, Gayle – CURRENTS, 2013
Like any profession, advancement has its terms of art: "the ask," "prospects," "quiet phase." A relatively new one is "culture of philanthropy." As in, "We need to build a culture of philanthropy at this institution." The general idea is that everyone from the campus CEO to the students understands…
Descriptors: Philanthropic Foundations, Institutional Advancement, Public Relations, Outreach Programs
