The cost effectiveness of videocassettes and television broadcasts for the Open University's instructional purposes is examined, and the relative inexpensiveness of videocassette production and distribution is weighed against other issues, including access to equipment, changes in format necessary to take advantage of videocassettes' instructional…

This examination of the educational and economic advantages of using videocassettes instead of broadcast television for Open University distance education begins by noting that, while the potential importance of television in distance education is widely recognized by educators, students appear to be less appreciative. The Video Cassettes Loan…