Despite exhortations from public relations practitioners, theorists, and educators as to the need to equip practitioners with management skills, a review of 59 academic programs in public relations finds that most undergraduate programs appear to pay only lip service to this goal. While many programs offer no undergraduate courses specifically…

Reports results from a national survey regarding courses on public-relations campaigns. Examines predominant pedagogical strategies and course-management text techniques used; intentions for the course; theory/research elements; the role of management skill and/or interpersonal dynamics in the student campaign both internally and externally, and…