While the idea of exemplification or role-modelling as a means to the education of moral character and virtue is of ancient pedigree--traceable at least to Aristotle's ethics--the influence of personal example is clearly not unproblematic since individuals may be admired or imitated for less than morally admirable qualities. However, "personal" exemplification is evidently not the only route to moral exemplification, insofar as readers may find much to admire or emulate in the characters of literary or other artworks which may allow for some critical distance between admired and admirers. This article is concerned with exploring the potential for moral exemplification of literature and arts.