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Cere, Ronald – 1982
The program, curriculum, and materials needed to provide business Spanish training are described, and the available instructional materials are reviewed and listed. In developing a business Spanish program, decisions must be made regarding goals, content, structure, instructional format, evaluation procedures, and target population. The content of…
Descriptors: Audiovisual Aids, Bibliographies, Business, Business Communication
Cere, Ronald – 1986
A discussion of cross-cultural training in the context of business and professional education outlines the need for such training and proposes methods of designing and implementing it within foreign language courses. Four segments address specific aspects of development for such courses. The first looks at procedures used to determine the type of…
Descriptors: Business Administration Education, Classroom Techniques, College Second Language Programs, Course Content