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Chambliss, Catherine1
Fielding, Sarah1
Pili, Chris1
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Fielding, Sarah; Pili, Chris; Chambliss, Catherine – 1998
Peer helping has recently been adopted by many schools, but use of these services remains mixed. The different ways in which peer helpers can be selected are described and examples of effective programs already in place are offered. The two types of cognitive processes used to evaluate advertising campaigns--automatic and strategic--are discussed…
Descriptors: Adolescents, Advertising, Helping Relationship, High School Students