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Clark, Richard E.1
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Clark, Richard E. – 1974
Reconstructing media research so that generalizable knowledge can be produced requires an increased emphasis on attributes of media which interact with individual differences to effect learning. In order to accomplish this, media researchers must make a distinction between research "with" media and research "on" media. Privious efforts to…
Descriptors: Affective Behavior, Aptitude Treatment Interaction, Classification, Cognitive Processes