Descriptor
Behavioral Science Research | 1 |
Book Reviews | 1 |
Childhood Attitudes | 1 |
Commercial Television | 1 |
Parent Attitudes | 1 |
Television Commercials | 1 |
Television Research | 1 |
Television Viewing | 1 |
Source
Television & Children | 1 |
Author
Comstock, George | 1 |
Publication Type
Information Analyses | 1 |
Journal Articles | 1 |
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Comstock, George – Television & Children, 1981
Reviews three books concerned with the effects of television advertising upon children and their parents: "Television Advertising and Children," edited by June Esserman; "Children and the Faces of Television," edited by Edward Palmer and Aimee Dorr; and "The Effects of Television Advertising on Children," by Richard Adler and others. (JJD)
Descriptors: Behavioral Science Research, Book Reviews, Childhood Attitudes, Commercial Television