Retrospective accounts of materials development in the applied linguistics literature speak to the relationship between creativity and textbook writing, but this study forges another path by examining how an expert ELT (English language teaching) textbook writer deploys creativity during ongoing coursebook production. Qualitative content analysis…

Despite coverage of materials development principles in the applied linguistics literature, principled production of open textbooks has not received attention. To address this gap and demonstrate the interdisciplinary potential of materials development research, the authors drew upon concurrent verbalization and interview data they collected while…