Does Personal Experience in a Community Increase or Decrease Newspaper Reading?.

Demers, David Pearce

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Peer reviewed

ERIC Number: EJ532135

Record Type: Journal

Publication Date: 1996

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1077-6990

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Does Personal Experience in a Community Increase or Decrease Newspaper Reading?

Demers, David Pearce

Journalism and Mass Communication Quarterly, v73 n2 p304-18 Sum 1996

Challenges the idea that personal experience with issues or events in a community diminishes the use of mass media. Uses the community attachments model to hypothesize that personal experience will increase newspaper reading. Supports the key hypothesis when it comes to reading of the local community weekly and student newspapers, but not for the metropolitan newspaper. (PA)

Descriptors: Agenda Setting, Community Involvement, Higher Education, Information Sources, Mass Media Use, Media Research, Reading Attitudes, Reading Habits, Reading Research, School Newspapers

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

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Authoring Institution: N/A

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Author Affiliations: N/A