Principals are increasingly being held accountable for student achievement in the public schools, but there are many questions about how to assess principals' achievement. There are many problems with using the results of standardized testing to assess the achievement of principals. Feedback from teachers appears to be a good way to assess the effectiveness of principals. It is also possible to assess the role of the principal with regard to public relations through questionnaires completed by teachers and members of the public. What teachers, parents, and the public desire in a quality school curriculum should be determined though carefully designed questionnaires. The principal may then be assessed according to his or her leadership in implementing this curriculum. There should also be opportunities for principals to assess themselves. Their self-assessments, other evaluations, and creative thinking should be the basis for planning by the principal. (SLD)