Indiana, Oklahoma, and Washington have programs designed to address college enrollment and completion gaps by offering a promise of state-based college financial aid to low-income middle school students in exchange for making a pledge to do well in high school, be a good citizen, not be convicted of a felony, and apply for financial aid to…

Why individuals choose not to sign up for social programs, particularly when the costs of sign-up are low and the benefits generous, is a crucial question for policy scholars. In this paper, we show that a substantial share of qualified middle school students fail to sign up for Washington State's College Bound Scholarship program, and this…