Many people still have not heard about the many ways identity theft via bogus e-mail links, or "phishing," is escalating, with criminals becoming ever more brazen and sophisticated in their online schemes to trick people into revealing their personal information. The tricksters are getting trickier. One of the newest scares involves "context-aware" phishing, according to Markus Jakobsson, a cybersecurity expert at Indiana University School of Informatics. The e-mail message makes it seem that it must be legitimate because of the knowledge about you or your work or personal relationships that it contains. This article outlines many ways in which the security of personal information can be compromised on line. It also outlines ways to protect sensitive personal information when updating credit cards, or banking, and offers software solutions to consider.