The development of a marketing strategy for business Spanish courses by means of situational analysis is described. The planner of marketing strategy must consider demand for a course, institutional acceptance, and financial support. A survey of 508 universities revealed a low level of demand for business Spanish which could potentially be…

An evaluation and comparison of college and university intensive English programs in the United States focuses on program structure, organization, curriculum, faculty, program strengths, and areas for development. The evaluation instrument was a five-page questionnaire returned by directors of 41 of the 51 qualifying programs. It was determined…