An important influence on a presidential candidate's debating style, the "incumbency factor," has been largely ignored by researchers. An analysis of the argumentative style of incumbents, based on the 1976 and 1980 presidential debates, has isolated three distinguishing characteristics: (1) presidential incumbents tend to avoid extended…

A study was conducted to examine the evaluative criteria or schemata that voters use in making decisions about competing candidates. More specifically, the study sought to determine (1) whether the criteria that voters employ differ between the candidates, and (2) the relative importance of various candidate-specific criteria in the voting…

A study was designed to examine an underlying assumption regarding the use of the semantic differential in measuring the credibility and homophily of a communicator, namely, that responses to an ideal source position themselves at one extreme end of the scale, reflecting the monotonic function of the instrument such that the highest response…