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Hyland, Ken | 3 |
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Journal Articles | 3 |
Reports - Research | 3 |
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Hyland, Ken – Journal of Business Communication, 1998
Examines how metadiscourse is used to create a positive corporate image in 137 CEOs' letters, showing how CEOs use nonpropositional material to realize rational, credible, and affective appeals. Reveals the essentially rhetorical nature of CEOs' letters by comparing the frequency and distribution of metadiscourse in their letters and directors'…
Descriptors: Annual Reports, Business Communication, Communication Research, Discourse Analysis

Hyland, Ken – Language & Communication, 1997
Combines sociological and discourse analytic viewpoints in order to explore how central aspects of academic cultures are produced and reproduced in texts. Focuses on the scientific knowledge claim and demonstrates how the expression of claims provides a link between the structure of disciplinary culture and the particular forms of language that…
Descriptors: Communication (Thought Transfer), Context Effect, Discourse Analysis, English

Hyland, Ken – English for Specific Purposes, 1999
Explores role of college textbooks in students' acquisition of special disciplinary literacy, focusing on use of metadiscourse as manifestation of writer's linguistic and rhetorical presence in a text. Features are compared from 21 textbook extracts in microbiology, marketing, and applied linguistics with similar corpus of research articles,…
Descriptors: Applied Linguistics, Business Administration Education, Comparative Analysis, Discourse Analysis