In 1998, the Houston Public Library launched a new library card campaign. Through extensive outreach, community partnerships, and the support of a major corporation, the program nearly doubled the number of children with cards in one fiscal year and increased juvenile circulation by more than 20%. The program led to an increase in library funding,…

This book analyzes the needs and interests of today's 12- to 18-year-olds and shows librarians how to plan a wide range of successful services to meet these needs. The book looks at basic issues involved in serving young adults (YAs). Part I begins with considering "Where YA?" services are today and where they are headed. Part II,…