Confusion in educational planning stems from having no clear objectives and no clear knowledge of the real clients. The new educational model involves contributing to socially useful results, not simply teaching subjects and conveying content information. Instead of relying on self-defeating techniques and mind-sets, educators can benefit from…

Educational technologists have moved from a unique concern with the how-to-do-its of behavioral change to the inclusion of what to teach, based on measurable objectives. The formal consideration of why can be seen as possibly having several layers, including considerations of results, both within and external to, an organizational context. (VT)

The future of educational design, development, and improvement lies in integrating "how" with "what" and "why." Critical strategic thinking factors include abandoning comfort zones; focusing on ends, not means; linking all three planning and result levels; starting with an ideal vision; preparing measurable…