Technology-assisted learning systems are being developed at ever increasing rates, and the labels applied to such systems are growing with them. For example, not only do we have e-learning, but we also have hybrid learning, online learning, and mobile learning (m-learning), to mention only a few. Considering that technology is being incorporated in virtually all courses, this article uses the single term "e[superscript 3]-learning," as introduced by Spector and Merrill in this special issue to refer to these systems collectively with the emphasis on effectiveness, efficiency, and engagement. Learning concerns learner motivation. Five first principles of motivation and volition that characterize learning systems that effectively motivate students are introduced in this article.