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Direct linkLamm, Kevan W.; Rumble, Joy N.; Carter, Hannah S.; Lamm, Alexa J. – Journal of Agricultural Education, 2016
In the information rich society of the 21st century consumers have had access to many different communication channels where they can find information about agricultural topics. Individuals seek information that fulfills their needs and opinion leaders have been identified as a solution to communicating with audiences about complex topics.…
Descriptors: Communication Strategies, Leadership Training, Predictor Variables, Agricultural Occupations
