It is common to see students multitasking or switching between different tasks on the computer while also listening to the teacher lecture in the front of a classroom. In today's classrooms, students have much greater control over how they use their time, with the classroom integration of computers and mobile devices combined with social media and…

Media multitasking, or engaging in multiple media and tasks simultaneously, is becoming an increasingly popular phenomenon with the development and engagement in social media. This study examines to what extent video content affects students' reading comprehension in media multitasking environments. One hundred and thirty university students were…