The development of a capacity to engage in critical reflection is central to higher education. However, students vary in this capacity and its development requires students to move from an absolute towards a contextual way of knowing. Using 32 semi-structured interviews, this study identifies the ways of knowing of 17 business and accounting students at a large new United Kingdom (UK) university. In this study, absolute and transitional ways of knowing were found to be predominant. This appears to be significantly related to: (1) an extrinsic motivation for studying for a UK business or accounting degree and the desire to obtain a "good degree"; (2) a strong focus on the organisation of learning, rather than on what is learnt; and (3) a strong focus on, and an unquestioning attitude to, assessment. The implications of these findings for further research and pedagogy within higher education are discussed. (Contains 4 tables.)